Portfolio
UKTV Performance Marketing
Performance Advertising, Marketing Material, Graphics
Assets designed for Performance Marketing campaigns across platforms like Amazon Fire TV, LG, Apple and Samsung App Store, and Meta Social assets.
Produced over 500 assets for over 50 programs and campaigns over the 9 months of my fixed-term contract.
 |
|---|
UKTV Motion Assets
Performance Advertising, Marketing Material, Motion
Selection of motion assets designed for Performance Marketing and Promo campaigns across various platforms.
 |
|---|
Moonpig x Krispy Kreme
Art Direction, Branding, CRM, Web, Photography
Campaign collaboration between Moonpig and Krispy Kreme of two exclusive and limited edition cards that come with a free doughnut.
Created graphic assets and art directed the photography and look and feel for the campaign. Designed static assets to be used for promotional marketing across social, web, and email channels for Moonpig.
 |
|---|
Web Marketing Visuals
Branding, Web, Social, Animations
Animated GIFs, static graphics, & digital assets for web, mobile, email, & social campaigns.
 |
|---|
Moonpig Joy Collection
Branding, CRM, Web, Packaging, Art Direction
Moonpig flowers campaign packaging, marketing material, web visuals, and accompanying assets for a flower campaign aimed at Gen Z. Illustrated tarot cards based off of the original Rider-Waite-Smith designs.
I was involved in the ideation, mood-boarding, and pitching of the campaign from start to finish, creating vector assets, patterns, and mockups to be presented in the pitch deck and used in final approved production of the campaign.
 |
|---|
Greeting card I illustrated and designed to accompany and promote the campaign.
Moonpig Card Design
A selection of cards made for Moonpig.
Cards were designed for a variety of occasions, ages, and styles. Some of the cards were self-directed concepts and others were briefed to me by Senior Design Managers.I pitched original ranges to fill in gaps in the current card selection and created mood boards in alignment with current and future trend predictions, as well as customer taste.
Film Poster Project
Design, Artwork, Typography
Personal poster project designing posters for some childhood favourite films.
Ongoing.
 |
|---|
'Nothing' Cover Art
Design, Artwork, Packaging
Single Cover and Credits page for indie pop singer, Lindzi.
Lindzi wanted a school desk graffiti and notebook style doodles with hand-drawn type.
 |
|---|
Moonpig Strategy Day
Branding, Marketing Materials, Animations, Illustrations, Graphics
Developed a unified look and feel across print materials and digital content a Moonpig Group wide corporate event in November 2023. I created motion graphics, illustrations, name tags, promotional cards, signage, and powerpoint slides designs to create a cohesive feel for the event.
 |
|---|
